ABOUT BRANDING & IDENTITY DESIGNING:
What is B&I?
What is the importance of B&I in industry?
Which are popular brands with strong b&i?
The consumer market is growing at pace, and a company that wants to survive has to
stand out with distinction.
The brand image and identity are the fundamentals of all businesses, whether a large
corporate organisation, non-profit or start-up. Whatever the business product or service
it may be, it must stand up to scrutiny and be distinctive, if it is to establish a loyal
customer or client base. Brand image and identity help the consumer to identify and to
be identified. When a brand successfully connects to the customer, it becomes
irreplaceable and subsequently part of our culture, social history and language.
This unit aims to give opportunities for students to develop their knowledge and
application of branding and identity through understanding the relationship between
social, cultural and historical contexts. Students will explore why branding is important,
how successful companies have established their identity and how this relates to their
core values.
The unit is structured to give students a clear understanding of brand and identity, and
its impact in a commercial market place. Analysing case studies to understand the
contextualisation of brand and identity will enable students to produce industry ready
artwork and branding style guidelines for the application of design. Topics included in
this unit are: brand identity, brand strategy, positioning, market research, taglines, style
guides, brand licensing, patent/trademark process, designing identity, logotype, and
working within a client brief.
On successful completion of this unit students will be able to discuss the importance of
branding and identity, showing how identity can influence the consumer, how to
develop a brand identity, and how to produce style guides to be print ready for industry
References:
CONTENTS
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